Dreamed Up
In Brooklyn
Kits
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Crafts
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Book Plus
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Gifts
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Puzzles
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Stationery
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Kits ⚡ Crafts ⚡ Book Plus ⚡ Gifts ⚡ Puzzles ⚡ Stationery ⚡
Our Story
Our team has years of experience creating ready-for-retail product. But it wasn’t until 2021, after a decade in the industry, that our founder engaged with the product as it was truly intended – by playing with his young son and dabbling in hobbies that were too time-consuming to navigate without a ready set. This new perspective sparked a renewed passion for creating activity sets that surprised and delighted people of all ages.
What Makes Us Different
We believe in boxes filled with abundant components and books written by expert authors and amazing artists – from Bushwick to Brisbane. Our philosophy of constant development means new titles are always in the pipeline.
Current Wholesale Partners
We work closely with our retail partners to create items that stand out on the shelf, invite discovery, and make customers smile the moment they see them.
Supporting our retail partners by delivering products customers love is at the heart of what we do. Working with us means:
Fast development timelines
Strong merchandising presence
Reliable fulfillment
Cohesive, display-friendly product line
Designed for repeat purchase and seasonal refresh
The result is products that spark attention, and ignite sell-through.
How We Work
We’re known for fast development, sharp pricing, and strong shelf presence. Our process is built around retail success — helping partners merchandise easily, move product confidently, and keep assortments fresh.
Our line is intentionally designed to work together, making it easy to build cohesive displays and drive multi-item purchases. We focus on what retailers need most:
Bold aesthetics — Packaging that stands out and draws customers in
Fresh concepts — New formats and ideas that keep assortments exciting
Quality components — Materials and construction customers trust
Flexible formats & price points — Designed for multiple channels and shelf needs
Our Promise
Abundant Components
Expert Authors & Amazing Artists
Bold Aesthetics
Constant Development
Featured Collections
Book Plus Kits
Mini Masterpieces
Crochet Cuties
Puzzles
Coloring Books
Stationery
Our stuff here!
Easy Wholesale Ordering
Our domestic inventory changes often! Contact our team to get access to the current stock list. We offer reasonable MOQs and fast delivery. Take advantage of best price tag-on opportunities by reaching out with your holiday needs.
We like to have fun, and we want you to have fun too!
Don’t see what you’re looking for or need a custom approach? We’ve got your back. Drop us a line and we can whip up something together.