Designed to
Spark
Creativity
Kits
⚡
Crafts
⚡
Book Plus
⚡
Gifts
⚡
Puzzles
⚡
Stationery
⚡
Kits ⚡ Crafts ⚡ Book Plus ⚡ Gifts ⚡ Puzzles ⚡ Stationery ⚡
We Make Great Ideas Become Great Product
Spark Plug is an independent U.S. publisher and product developer creating high-value kits, book-plus formats, and giftable products designed to surprise customers and drive retail success. We also often produce private label and packaged projects for large publishers.
Featured Collections
Book Plus Kits
Mini Masterpieces
Crochet Cuties
Puzzles
Coloring Books
Stationery
Products That Pop. Proven Formats.
Value You Can Hold.
Spark Plug Publishing creates high-value kits, book-plus, gift sets, stationery, puzzles, sidelines and more. We partner with major retailers, wholesalers, and distributors to bring our products to shelves across North America and beyond.
Our mission is simple: surprise and delight with packaging that pops, proven formats, and a high value proposition. Our philosophy of constant development means we are always working on your next bestseller.
Find Us Sparking Creativity In These Stores
Easy Wholesale Ordering
Our domestic inventory changes often! Contact our team to get access to the current stock list. We offer reasonable MOQs and fast delivery. Take advantage of best price tag-on opportunities by reaching out with your holiday needs.
We work closely with our retail partners to create items that stand out on the shelf, invite discovery, and make customers smile the moment they see them.
Supporting our retail partners by delivering products customers love is at the heart of what we do. Working with us means:
Fast development timelines
Strong merchandising presence
Reliable fulfillment
Cohesive, display-friendly product line
Designed for repeat purchase and seasonal refresh
The result is products that spark attention, and ignite sell-through.
How We Work
We’re known for fast development, sharp pricing, and strong shelf presence. Our process is built around retail success — helping partners merchandise easily, move product confidently, and keep assortments fresh.
Our line is intentionally designed to work together, making it easy to build cohesive displays and drive multi-item purchases. We focus on what retailers need most:
Bold aesthetics — Packaging that stands out and draws customers in
Fresh concepts — New formats and ideas that keep assortments exciting
Quality components — Materials and construction customers trust
Flexible formats & price points — Designed for multiple channels and shelf needs
Dreamed Up in Brooklyn
We believe in boxes filled with abundant components and books written by expert authors and amazing artists – from Bushwick to Brisbane. Our philosophy of constant development means new titles are always in the pipeline.
